About

A global pandemic didn't deter this fashionista and serial entrepreneur Johanna Dooley from launching TDF by Johanna. Born in lockdown, ToDyeForby Johanna answered the call for mood-boosting loungewear and accessories.

It all began at her family home in Wicklow in that small bathtub. Everything was hand-dyed and made to order with the help of her family members, including her four brothers! They couldn't keep up so had to adapt and grow with demand. TDF by Johanna is now manufactured in South of India.

Johanna's experience in the fashion industry prior to setting up TDF by Johanna informed the values behind her new leisurewear brand as each garment is sourced. Johanna's collections are filled with mood-boosting pops of colour. The idea was to create a clothing brand that invokes a sense of joy and happiness in the wear by adding colour to those grey days we all know too well in Ireland while continuing to take small steps in designing a better future.

Since its launch in 2020, TDF by Johanna has captivated audiences far and wide and now the collection can be found in the coveted retail space of Brown Thomas & Arnotts.